worn/kept

worn/kept makes watch boxes, travel cases and display storage curated for collectors who care about the details.

A direct-to-consumer brand built around the rituals of owning mechanical watches — where they live between wears, how you carry them, what they sit on. The visual language leans into Cormorant Garamond and a calm cream-on-black palette.

Brand, e-commerce store, and product photography all designed and built in-house at Fraction.