
LiveD2C · Education
Calibre Project
Learn how mechanical watches work — by dissecting one.
(Notes)
The Calibre Learning Kit is a hands-on package that teaches mechanical watchmaking through doing. A Miyota movement, professional tools — loupes, screwdrivers, tweezers — and a step-by-step video course arrive in a single box.
Designed to turn curiosity into competence. Buyers also get access to a community of fellow makers, where dissecting a calibre becomes the start of a longer relationship with the craft.
Brand, product design, Shopify storefront, and course platform all shaped at Fraction.
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