Munsj

Munsj reimagined the Norwegian lompe — the soft potato flatbread that traditionally wraps a hot dog — by giving it actual flavour. Three variants launched: chili, oregano, and onion.

A heritage product positioned for the next generation: warm cream packaging, a chunky maroon wordmark, and food photography that treats lomper like the centre of the meal rather than an afterthought.

After eighteen months of building and testing under Fraction, the brand and product line found new owners. A clean exit and a well-loved concept that lives on at munsj.com.